Selling used industrial machinery online could be a slippery ground if care is not taken. No thanks to the experience of many who had been pushed by sellers to buy what turned out to be more or less useless when it was delivered to its designation. In the same vein, sellers alike find selling online unreal and alienated. Usually, these experiences are likely when you don’t let a professional third party, say auctioneering firm, take charge of the process. Yet, experiences as the above do not make selling machinery online, even as an individual, a bad business venture. What you should rather do to avoid any demotivating situation is to sell via auction.
Industrial Auctions Advantages
Amongst other things, the online industrial marketing via auction is growing fast and you need to take advantage of its numerous advantages.
First, speed is assured because a wide range of prospective buyers spread across geographical distance are reached. You can never imagine the magic that occurs as soon as you instruct your auctioneer to list the equipment. Yes. It is magical!
If for example, your goal of selling is avoidance of inventory carrying cost, selling online is your best bet. You don’t even have to carry any extra cost on setting up auction event centre, cleaning up, among others. What you should rather be concerned about is having to ship the equipment to the winning bidder(s).
Similarly, there is no bottleneck involved in online sales of industrial machinery and equipment. As long as it is handled by a well-branded and reputable company, the process will end just as soon as it begins.
In addition, everything sells in online auction, whether in part or whole. This is as a result of the wide level of exposure. Without even moving an inch from the comfort of your home, your used industrial machinery can reach anyone anywhere. There is no discomfort and that is the best part of online sales.
Useful guides on selling machinery online
You should be rest assured that online sales of used industrial machinery and equipment is reliable and the benefits are second to none as long as you trust the auction company. Now, let’s consider some useful guides on selling machinery online.
Research on the best selling method
There are many good and bad ways to selling machinery online and you should be mindful of putting the wrong foot forward. Thus, you should consider which auction method is best for your type of equipment in order to get the best return on investment. This is important because other factors like pricing and bidding are influenced by the method. When you are selling via auction platforms, the auctioneering firm should be able to provide you with different listing methods and the one that serves the item you want to sell.
Provide adequate information
Selling online could be challenging when information available is limited. As long as the industrial machinery and equipment is in good shape and there is nothing out of place, you should provide as much information as possible. This could take the form of picture, short video clip, features and technical specifications that the auction company and the prospective buyer need to be aware of. You should know that when the other parties really see that you have been open enough, they will let down their guard.
Clean, repair and refurbish the machinery where necessary
The fact that you are trying to sell used industrial machinery doesn’t mean you should present it in an unclean way. Make sure the machinery is in good condition. You should present it in a way you would have been encouraged to buy if you were in the buyer(s) shoes. Therefore, you should grease nuts and bolts, repair damages, and replace parts that need such, among others.
Know your pricing goal
As a buyer or even selling on behalf of someone, you should know your pricing goal. This will enable you or the auction company to vet prospective buyer and know who to pay attention to. A reputable auction company helps you to do this by screening bidder before allowing them to even participate in the auctioneering process.
Be honest and be on your watch
Honesty, as always, remains the best policy. When you are, it will be easy to spot any fraudulent buyer who is waving his or her flag at you. This is why we always recommend that you carry out online sales of used industrial equipment and machinery via auctioneering companies. What is more? Make sure that the auctioneering company is good at what it does. While there is nothing absolute, you should pay attention to the following about the auctioneering company:
- The number of visitors. You should pay careful attention to the number of visitors on the website of the company. More importantly, note the quality of presence of the visitors as well as the auction site. If there are partners, use links which should be available on the site to check up on the partners as well.
- Check reviews. When a business offers quality goods and services, it will certainly receive good recommendations. This should answer how well they had handled auction of used industrial equipment and machinery in the past. The reviews should be able to tell you if each party enjoyed the transaction, and so on. Surf the site to see what people are saying but while it may not be absolute, you can depend on it to guide you in making a good choice.
- Above all else, ask questions. Ask questions that will shed more light on what you don’t understand. Find out about other factors in-between which includes shipping, listing format, method of bidding and service charges. While doing this, pay attention to the degree of customer support. The level of responsiveness should tell you something about how they are likely to respond to unpredictable business challenges.
You should only do the best for yourself whenever you decide to sell used industrial equipment and machinery. Getting the best starts with finding a reputable auction company to execute the deal for you. There is no mistaken about the great deal that awaits you when you choose to sell via auction. What are you waiting for? Click that button now!