Importance of Targeted Database Marketing for Industrial Auctions

Nothing feels great like having a new industrial auctions marketing idea. Like every breakthrough moment, the first simple thing that comes to mind is getting started and spreading around the good news across every available market. It sounds great! But it’s not that easy.  But no worries, we are here to bear this on our shoulders for you.

Database marketing for Industrial Auctions

Every campaign should have its own plan even if it’s a daily mini-content that is native to the platform where your audience is concentrated. What we are trying to say is that direct marketing may not always be the answer to every business conversion goal. Not even in this increasing age of mobile users. Two out of three of your target customers own a smartphone; they are doing a lot of things on the internet at once and their attention span is always short. In fact, when they are enjoying any form of entertainment, they don’t want to be interrupted. That doesn’t sound cool, right? So, it is important to find a means to cut through all the screen pop-up seeking their attention to reach them on a digitally personal level. Does that sound good?

Thus, you may need to assess targeted database marketing for industrial auctions. To do this effectively, what do you need? 

We have the right database for you

We will not lie to you, It's a long complicated and expensive process to collect data. But luckily, we are here for you, Bidderlists with the strong support of Exapro and Kitmondo. We are the third-party with the quality database. More closely, you can engage in interpersonal communication with your potential customers.

Identify and understand your industry

Nothing beats having a good understanding of the industry you are trading in. As a company which helps clients - auctioneers, with comfortable auction platform to achieve suitable traffic and eventually, conversion, Bidderlists with help of machinery marketplaces Exapro and Kitmondo, deliver necessary traffic to clients’ sites. Among other things, we understand the business of industrial auctions and put so much into showing results of our performance on Bidsuite, so that we can help clients understand what is working with their marketing and what is not, develop campaign strategies, among others. 

Bidderlist been able to do this effectively over the years can be seen through online intermediary services offered by two of the most established industrial machinery marketplaces, Kitmondo and Exapro, to buyers and sellers of used industrial machinery and equipment. The quality database that we have has helped us exceedingly to serve the increasing trend of online industrial auction. What is more? We are not newcomers as we have watched the industry expand over the years.

Ask for well-targeted online marketing

One may still be in custody of quality database, understand the industry and still not know what to do with it. It is important that you create well-targeted online marketing through a careful analysis of the database and the industry. Being able to successfully create platforms for sellers and buyers of industrial machinery require that much. Therefore, you need to be atop your game.  For example, let’s consider email marketing which allows you to reach the target through an email with the right content in their inbox of the right person. This means, with the right mailing list you can address a target potential customers which have the highest possibility of doing a conversion. Who would turn away from an engaging mail that is relevant to them? When it is relevant and engaging, they will always want to see it to the end. This is not in any way advocating that you should forget the goal of your email marketing, but you should intentionally resist the urge to throw the hook that focuses on your attempt to market used industrial machinery and equipment. 

Email marketing for online industrial auctions 

While online marketing helps you to take the business closer to your target, you should know that targeted email marketing for industrial auctions is of no use if you cannot carefully attend to the above. Email marketing for online industrial auctions truly serves best when it is effectively utilized.  On the other hand, as an auctioneer, you won’t want to agree less that it may be hard doing all the above alone successfully without having the right database, knowing the industry and having an expert experience. 

With Bidderlists, and with the effort of our partners, you can get all that you want. Exapro and Kitmondo in conjunction with Bidderlists have all the effective tools you need to reach the industry of auctions. Not only will you be able to connect with prospective sellers and buyers online, as a seller, but we will also help you create, customize and direct your marketing campaign for industrial auctions to the right customers using our constantly updated mailing lists. Our expert agents are good at analyzing the industry, drawing out potential customers and referring them to sellers. 

Much of the success that anyone can realize during targeted marketing for industrial auctions depends greatly on the extent of personalized approach. You can always rely on us to give you the best that helps you convert a target to customer. Reach us to find out more about how we can use our database to target your prospective market for industrial machinery and equipment auctions.